Q: Contrast English with One Other Language with Respect to Two Particular Points of Grammar or Vocabulary. with Reference to That Point of Grammar/Vocabulary, State How Native Speakers of These Languages Would Be

Q: Contrast English with one other language with respect to TWO particular points of grammar or vocabulary. With reference to that point of grammar/vocabulary, state how native speakers of these languages would be predicted to differ in their thinking or perception if we accept the linguistic relativity hypothesis. How might you test this prediction experimentally? This essay will discuss the linguistic relativity hypothesis contrasting the English language with the most common Chinese dialect, Mandarin.The question of whether or not the language we speak shapes how we view the world has interested the fields of anthropology, psychology and linguistics for many years. Using two aspects of vocabulary, which I have chosen to be that of ‘space’ and ‘time’, I will attempt to predict how native Mandarin and English speakers may differ in their conceptions of the sequential order of time. Following these predictions I will outline a proposed method as to test the predictions experimentally. A definition and brief history of how the linguistic relativity hypothesis developed into what it is today is the necessary starting platform for this essay.Today and indeed spanning back through this century, Benjamin Lee Whorf is most commonly associated with the hypothesis of linguistic relativity. (Slobin, 1996, p. 70). However it is due to the arguments and advancing hypotheses of Hamann, Herder, Humboldt, Boas and Sapir that brought about today’s view of linguistic relativism (Gumperz & Levinson, 1996, p. 2). Hamann was the first German philosopher to bring light and discussion to the relationship of language and cognitive thinking. In 1762 Hamann recorded many ideas with attribute to linguistic relativism in his work ‘Kreuzzuge des Philologen’.Here Hamann states how â€Å"Language did not originate from thought, but its origin had been prior to thought, for thought presupposes a language in which it might manifest itself† (Beek, 2005, p. 7). Herder was Hamann’s student and it is visible in his work that he was influenced by the teachings of Hamann. The progression of this discussion began as Herder believed that language was a result of psychological, historical and natural forces, (McAfee, 2004, p. 28), and had no divine origin as thought by Hamann. Whorf also shared this belief among others with Herder. Whorf put such eliefs into his studies, the prevalent shared theory being that â€Å"external features of a particular language could provide clues to its inner character† (McAfee, 2004, p. 28). The 19th century paved way for the German philosopher and language theorist, Humboldt. Whorf drew many of his theories from those of Humboldt’s. Humboldt strongly believed that language and thought were one and that with the absence of language, cognition could not be articulated clearly, (McAfee 2004, p. 28). Humboldt is the first mentioned in this essay to seek a substantial amount of evidence in order to prove or further predict his thoughts on linguistic relativity.Due to lack of concrete information present in the linguistic comparative research field, Humboldt backed up his claims by using evidence from non-western languages (Beek 2005, p. 8). One of his studies examined the different amount of words for the animal ‘elephant’, in the English and Sanskrit languages. He found that in comparison to the English word ‘elephant’ which carries only one meaning, there were several words for elephant in the Sanskrit language denoting many meanings. His concluding thoughts on this were that because of the differences in their vocabulary, the English and the Sanskrit would perceive the animal differently.This led Humboldt to further believe that each culture had its own world view, a theory known and adapted by Whorf as ‘Weltanschauung’ (McAfee, 2004, p. 29) Humboldt’s theory ‘Weltanschauung’ was brought to Ame rica by the founder of the American School of Anthropology, Boas. This was due to the fact that Boas shared Humboldt’s view that each culture had a distinct identity and could only be fully understood through the study of its history, society, traditions and of course language (McAfee, 2004, p. 9). Boas, teacher of Sapir (Sapir, teacher of Whorf), was credited by Whorf with his theory that different exotic cultures exemplify different methods of thinking. It was Sapir that introduced Whorf to the claims made by his teacher, Boas. Whorf took this theory and altered it, stating that unlike Boas, he felt that it was linguistic structures rather than conceptual differences that led to different world views of different cultures (McAfee 2004, p. 29).Sapir argues that through his article entitled â€Å"The status of linguistics as a science† it is the language of a society that shapes the world we live in. Sapir blatantly states that human beings are â€Å"at the mercy† of the language they speak. Whorf, learning and drawing from each of his predecessors gave meaning to his hypothesis of linguistic relativity where he believes that it is the different grammars of languages that lead to different types of observations and evaluations of â€Å"externally different facts of observation† (Gumperz & Levinson, 1996, p. 6).Therefor it can clearly be seen that although the linguistic relativity hypothesis has come to being more commonly known as the ‘Whorfian Hypothesis’, it is not only Whorf who should be accredited with the hypothesis, but all minds that lead to the final wordings of Whorf. However, in today’s society and with the advancement of cognitive science, Whorf’s claims cannot stand alone. His view has been dissipated. Now leading the research are Lera Boroditsky, John A. Lucy and Stephen C. Levinson. These linguists are concerned with answering the question â€Å"Does language shape thought? , and relying m ore on evidence than thoughts and theories. This essay will conform to the modern resurgence of the question â€Å"Does language shape thought? † Different languages have different vocabularies. Do people of different languages view the world differently because of their respective vocabularies? More specifically, does the differing vocabulary associated with space and time associated with different languages affect the speaker’s cognitive conceptions of the sequential order of time? Of course, many aspects of time are common to all languages and therefor cultures.For example, yesterday is in the past and tomorrow is in the future. Indeed these concepts are universal across all languages. However, what is not universally accepted by all languages regarding the above statement is the sequential order of yesterday and tomorrow. For native English speakers, tomorrow would be thought to be in front of you, forward. Yesterday would be thought to be behind you, backwards. Th is is due to the use of the English language’s spatial terms representing time. ‘In front’ and ‘behind’ are spatial terms that shape the thoughts of English people’s perception of time.This statement is meaningless without the comparison of another language with different conceptions of special awareness involving time. Mandarin. Mandarin also uses the spatial terms ‘in front’ (‘qian’) and ‘behind’ (‘Beihou’) when talking about time. However, unlike the English language, Mandarin uses vertical spatial morphemes to talk about the order of events, for example, tomorrow, yesterday, next month, last year etc. Boroditsky (2011, p. 1305-1328) Events that are yet to happen i. e. in the future are thought to be ‘up’ (‘shang’) and events in that have already happened i. . past events are thought to be ‘down’ (‘xia’) (Boroditsky et al, 2010, p. 1). Th ere are some minor cases where English speakers do refer to time using vertical spatial terms, e. g. â€Å"Things will be better down the line. † However it has been proven that Mandarin speakers think about time vertically more frequently than English speakers do (Boroditsky et al, 2010, p. 2). An experiment to verify this can be seen through Chan and Bergen’s workings, â€Å"Writing direction in? uences spatial cognition. Where a group of native English and Mandarin speakers were asked to spatially arrange temporal sequences shown to them in pictures, 30% of the time Mandarin speakers arranged the pictures vertically as opposed to the English speakers who didn’t arrange them vertically once. There are in fact many experiments to test the linguistic relativity hypotheses, regarding whether English and Mandarin speakers differ in their thinking and perception of time using spatial metaphors. The leader in this current field of research is the aforementioned Ler a Boroditsky. Boroditsky has carried out many studies on this specific topic. Does Language Shape Thought? : Mandarin and English Speakers’ Conceptions of Time† published in 2001, Boroditsky deliberates the question, ‘Is processing altered in the long term by the use of metaphors†. In 2008, Boroditsky revisited the topic, carrying out further experiments concluding the Mandarin speakers are more inclined to arrange time vertically. The paper was titled â€Å"Do English and Mandarin speakers think differently about time? † Boroditsky’s latest research and publishing’s, entitled â€Å"Do English and Mandarin speakers think about time differently? has concluding experiments that claim to the affirmative of the relative linguistic hypothesis. Boroditsky’s previous workings did not consider the importance of the pairing of primes and targets. In her most recent studies it shows that disregarding these aspects will lead to further inte rference and instability. There are numerous methods of predicting if English and Mandarin speakers conceive different conceptions of the sequential order of time. Firstly, each race must be tested in their own language. Testing Mandarin speakers through English or vice versa introduces unnecessary variables into the experiment.If Mandarin speakers were to be tested through English it would inevitably test if Mandarin speakers think differently when they speak English. The question of whether they think differently to English speakers would not be properly examined and answered, as they would be thinking habitually but rather how their newly acquired language has influenced them to speak (assuming the legitimacy of the Relative Linguistic Hypothesis. ) The test would separate a group of native English and Mandarin speakers into their native languages. Each participant is given 3 magnets with pictures on them.One magnet depicts a picture of a sitting high up on a tree. The next pictu re sees the boy falling off of the tree. The final picture comprises of the boy on the ground crying. Each participant is then asked in their native language to stick their magnets, in order of events onto a magnetic board secured onto a wall. Presumably, assuming that Mandarin speakers construct time on a vertical axis, their pictures would be placed vertically. With the first picture placed at the bottom of the vertical line and the final picture at the top of the vertical line.In comparison it would be assumed that English speakers would place the pictures horizontally from left to right in starting order. The evidence from this experiment, would suggest that due to the different alignments of the pictures, Mandarin speakers do think differently to English speakers regarding the sequential order of time. With the available evidence from Lera Boroditsky’s 2010 publication, â€Å"Do English and Mandarin speakers think about time differently? † There proves to be many plausible, evidence based methods for testing the question do English and Mandarin speakers think differently?Boroditsky’s most recent experiments takes 181 people, 118 were native English speakers and 63 were native Mandarin speakers whom also spoke English. The procedure involved projections of Woodey Allen’s face on a screen. There were two pictures, the first was shown on a fixed point on the screen for 2 seconds and the second was then shown in the same position. The second picture stayed there until the participants answered the question. The question posed to them was whether the second picture of Woody Allen was taken at an earlier or later stage in his life than the first.To answer the question the participants had to press a key on a keyboard, one labelled earlier and one labelled later. The position of the keys were arranged into four groups. The first group, tested on 51 native English speakers and 26 Mandarin speakers, had their keyboards lying flat on the table top. The keys were on the horizontal axis, the left key labelled earlier and the right key labelled later in the first group. The left key labelled later and the right key labelled earlier in the second group.For the remainder of participants, 67 native English speakers and 37 Mandarin speakers, their keyboards were positioned vertically to the table top. The keys were respectively arranged in a vertical order. The bottom key labelled earlier and the top key labelled later in the first group. The bottom key labelled later and the top key labelled earlier in the second group. The reasoning behind this experiment was that assuming people habitually represent time on a horizontal or vertical axis, asking them to view the axis in an incongruent order to their automatic reasoning, should cause an interference.The results coincided with this reasoning. As discussed previously, both Mandarin and English speakers use horizontal spatial terms to represent time and both groups showed a canonicality effect on the horizontal axis. However as proven, Mandarin speakers think of time more frequently on the vertical axis than English speakers do. Only Mandarin speakers responded faster when the earlier key was placed on top in the vertical axis on the keyboard. This study clearly suggests that Mandarin speakers do think about the sequential order of time differently to English speakers.Mandarin speakers make explicit use of the vertical axis regarding time more often than English speakers. With reference to the question posed by the linguistic relativity hypothesis, â€Å"Does language shape thought? † the prediction of whether English and Mandarin speakers view the sequence of time differently was affirmed. Through the discussion of the Linguistic Relativity Hypothesis it became clear that the origins and developments of the hypothesis were needed in order to establish the exact question that was being asked in this essay.The question was then specified to refe r to two different languages, which were as mentioned, Mandarin and English. The thought questioned was that of time. The vocabulary dealt with was ‘space’ and ‘time’ and how they combine to comprise of different thoughts to the speakers of the languages. The conclusion and answer to the central question of this essay was yes, English speakers and Mandarin speakers do think differently. Mandarin speakers are much more likely to think about time on a vertical axis while English speakers think about time on a horizontal plane.The question â€Å"Does language shape thought? † has been a topic that has spanned the centuries and perplexed anthropologists, linguists and psychologists. It seems this question has enlightened people over the centuries too, and the thought of language affecting cognition has been a desired theory. Holy Roman Emperor, Charlemagne is known to have said â€Å"to have a second language, is to have a second soul. † Reference s Beek, W. 2005. Linguistic Relativism, Variants and Misconceptions. Boroditsky, L. & Fuhrman, O. et al. 2010.Do English and Mandarin Speakers think about time differently? CA: Elsevier B. V. Boroditsky, l. & Chen, E. 2011. How Linguistic and Cultural Forces Shape Conceptions of Time: English and Mandarin Time in 3D. Cognitive Science Society, Inc. Gumperz, J. J. & Levinson, C. S. 1996. Rethinking Linguistic Relativity. New York: Cambridge University Press. McAfee, C. 2004. The Linguistic Relativity Theory and Benjamin Lee Whorf. The McMaster Journal of Communication. Volume 1, Issue 1. Slobin, I. D. 1996. From â€Å"Thought and Language† to â€Å"Thinking for Speaking†. Cambridge University Press.

Explain the differing reactions of people in Britain to the policy of evacuating children in World War II

The trepidation of aerial bombing gripped Britain as a nation, as uncensored images of Hitler's Condor Legion reduced the Basque's holy city of Guernica to rubble . The world recognized Hitler fascist regime, and acknowledged Hitler's supreme air power and its ability to obliterate cities. This terrified the British public, and alarmed the government; as the First World War experience with the air Zeppelin, still left its stigma on British hearts. The government had to devise a plan to protect its future generation and army. They called this plan ‘operation pied piper' ironically named after the rather menacing German folktale. This was the biggest and most concentrated mass movement of people in Britain's History. In the first four days of this regime ‘in September 1939, nearly 3,000,000 people were transported from towns and cities in danger from enemy bombers to places of safety in the countryside'. By any measure it was an astonishing event, a logistical nightmare of co-ordination and control . Lord Balfour mentioned: ‘unremitting bombardment of a kind that no other city has ever had to endure,' it was even predicted that in London alone that civilian causalities would amount to four million alone. Indeed evacuation even on the mainland initially was unsuccessful due to the Phoney War, many children returned to their homes and also difficulties getting billet posts because of the interference with lifestyle. In mainland Britain it was when Hitler changed his tactics to that of bombing British towns and cities in September 1940 that evacuation was taken more seriously. The British publics response to this regime varied, as many wealthy ‘Britons,' had the luxury of sending their children to Canada or Australia neutral countries unlikely to be attacked. Whilst the poorer citizens of Britain were indoctrinated into the ideology of evacuation towards the reception zones outside evacuation zones. Here we must take into account that evacuation was not compulsory, the strong and emotive propaganda used had to sway the principles of the public: for instance if we look at this piece published in 1939 by the ministry of health: ‘don't do it, mother leave them where they are' this piece of evidence demonstrates Hitler as a spiritual enemy in returning their children would be seen as playing into the Hitler's hands. In obvious respect, many mothers's rejected the government's response to the apprehension of mass bombardment; many had lost husbands and sons and needed their children there with them for emotional support. Another essential motive why children were evacuated where for fears of low morale, another essential factor which the British public needed to carry on the struggle against Hitler's aggression. The evacuation policy applied to pregnant women, children, school teacher's; and perhaps it is important to mention that some animals from The London zoo. The children were presented to host families or of what some argued the ‘slave auction,' what studies at the era demonstrated was that these ‘auctions' would have profound effects which would encourage chronic behaviour, for example ‘bed wetting'. The humiliating and daunting experiences of the ‘slave auction' left children feeling empty and dehumanised ‘nobody wanted to be picked last,' these children were usually poor children who appeared unclean and scruffy. Firstly if we look at this piece, written by the daily mirror a picture caption: ‘aren't they happy,' from hindsight we can acknowledge, how the daily mirror has used government propaganda to faiade the pessimistic side of evacuees ,with illustrations of children playing on beaches. In contrast to this image we can look at this piece of evidence an account from an evacuee Terri McNeil: ‘who was locked up in a birdcage and left with a chunk of bread and a bowl of water,' here we can distinguish the juxtaposition between a government biased view and a first hand witness experience, although only twelve percent of evacuees say that they suffered some sort of mental, physical or sexual abuse, we must note that, sixty years on the experience of evacuation still comes back to haunt people. However, this gave children from inner city slums, the opportunity to experience a life of idyllic atmosphere. People from different classes clashed, and gave the government and wealthier people a chance to acknowledge the huge gap between the poor and the rich, and idealise with their predicament. More over, evacuees since the Second World War still remember their evacuation as their, ‘adventure;' understandably those who experienced a good evacuation will cherish their memory, for instance In John Reynard's case: ‘The countryside was wonderful for a boy from the city: the fields, animals, woodlands, the river and the big house, we called the river ‘Ohio' wartime code so mother wouldn't know what we were up to'. Now in this, we can take that he has enjoyed himself with life away from the industrial city. Again in other experiences such as Lillian Evans: ‘we were chosen by a lady. .We were sent round the back door and told to strip off all our clothing, when we refused, our clothes were torn off. We were then forced naked into the kitchen in front of the host's father and the husband pushed us into a bath containing dettol . After her husband cut off all our hair until we were bald. His excuse, Children from Liverpool brought lice, scabies and sores into the countryside' this experience left Lillian mentally scarred . As mentioned above responses to this regime varied. The evacuation of British cities was extremely emotional and unnerving for the children of Britain, but account must be taken for parents and Billet officers and teachers involved in this mass evacuation. Many teachers had been evacuated with their pupils, but it was not always easy to find them classrooms to teach in. For instance if we look at this log book written by the headmaster: '57 children were admitted bringing the number on roll up to 206. There is insufficient seating for all the children and some are sitting 3 to a dual desk,' on the other hand people like Agnes her ‘school got to take over Sizergh castle near Kendel and around sixty girls got to stay in Levens hotel, a smart lake district hotel close by. I ended up sharing the honeymoon suite which had a private bathroom'. Many described the evacuation as a ‘typical British wartime shamble. ‘ Many people did not except evacuees even though it was compulsory, if we look at Lady Davy reason for not taking evacuees:' on medical grounds it is not good for her to have ten evacuees in a house with five bedrooms and two living rooms. Because of her public duties, Lady Davy requires more than just her bedroom,' this was the attitude of a lot of wealthy people. Billeting officers grew very exhausted and angry, because finding a host for the evacuee grew exasperating, due to social class and attitudes of host family because of status. In all, my overall impression to the attitudes of evacuation is that; social class played a more dominant role in identifying human behaviour towards those of a lesser class, and on a positive note helped the government and those more fortunate to understand peoples plight. In this,some aspects of evacuation did baffle me, the mistreatment of host families towards evacuees-perhaps this was their way of getting back at the government-Most of the images displayed by the government were biased. Some could argue that the wealthier acted preposterously towards the regime than others of a lesser classer. Who's to dispute the argument? But reality is more complicated than what some would conclude.

My Work Experience

The first day of work experience, typically, I felt quite petrified to be honest. The Idea of working with people I've never met before and the humungous amount of mistakes I could make all added to the fear of getting killed on the way there! The story started when I realised I had to find a work experience placement two years ago in September, and I wanted to work in a hospital. Unfortunately I was considered too young, as you had to be sixteen to work in a hospital, and with my dreams crushed, I decided that I'll never find a placement. I did eventually get over it and tried to apply to a pharmacy six months later. Again I was told that all the places had been filled. At this point, I decided to ask Ms. Patel for help. Being as lazy as I was, I â€Å"couldn't be bothered†, until a few weeks in July when my tutor pressed me. I went in the afternoon, and looked at the list for pharmacies that I could work at. Thinking I was one of the luckiest kids alive, I noticed there were two! Then I realised that both were gone, and I was going to end up driving a ice cream van for the rest of my life. After explaining my problem to her, Ms. Patel suggested working at CHAS, as a previous student had enjoyed it immensely! Instead of using my common sense and asking what CHAS was, I automatically said â€Å"YES†! I woke up on the first morning excited and yet nervous at the same time. I didn't know how any of this would go. Would I be able to go a whole week without messing up or setting fire to the place? That day I woke up at around six thirty, and left the house at eight. Once I got to the station I was shocked that my train ticket was five pound. After muttering a few inaudible words, I got onto the train and went to Edgware road station. When I got out of the station, and took few news papers, I headed towards the office. Before I went in though, I just had to use some breath spray. As I walked down the steps of the entrance and stood outside the door, I noticed the door had two unmarked buttons, and a speaker system. I just stood there thinking, â€Å"Oh umm, now what um†¦ eenie meenie mynie, mo? â€Å", and just as I pressed a button a voice said â€Å"Hello? â€Å". Now this part, I'm quite ashamed of what I did, I panicked! â€Å"Hi! I'm†¦Ã¢â‚¬ ¦.. the um†¦. err†¦.. work experience kid? † like I was a plumber or something. Just then, the door buzzed open and I walked in. I don't actually remember the first person I saw, but I remember that it was Theresa who introduced me to everyone else. I was too busy wetting myself to memorize any of the names. Then she introduced me to Barry, who was the CEO, which was when I had to say something. I said a meek hello and was told that the person who was going to â€Å"look after me†, which I translated to â€Å"would boss me around† would be there in about an hour, though I still had no idea who it was since neither Barry nor Theresa had given me any other information. I was confused, until I turned around and realised I was an hour early. The day hadn't even started and I had already made my first mistake. I was then seated at a desk, and told to get settled. I guess I could count myself lucky that my supervisor, Brano, was early that day, and since I had started getting a little more confident during the last forty minutes of silence, I said â€Å"You must be Mr. Brano†. Later I learned Brano was his nickname. After being re-seated, I went into an interview room, and I was told all about the office and finally it struck home that I was spending two weeks at a solicitor's office. The first thing I did after being settled was to familiarise myself with everything they did at Chas and learn all about things like programmes, clients and other things offices use. It was such a rush in the morning, and I found myself loving every minute of it. The boring part was when didn't have anything to do. I literally had to ask for more work, while I assumed that my friends had were buried in work up to their necks. As Brano was quite busy, and was getting sick of me pestering him for more work, he told me to start a â€Å"Diary of Work Experience†. Personally I hated the Idea, as I find writing my thoughts and feelings down has got to be the strangest way to make yourself emotionally stable, or maybe I was just really lazy, but I decided that it would give me something to do during the next two weeks when they didn't need the help of an under qualified child. As assumed, I did end up having quite a lot of time on my hands. While I was working on this, I kept noticing that my â€Å"colleagues† kept answering the phone. That may sound like a weird thing to say, but you tend to let anything distract you when you're bored. I suddenly had a strange desire to answer the phone, so I decided to ask Brano. I got a reply e-mail saying â€Å"wait until the afternoon, and then I'll tell you what to say†. It turns out that all you had to do was to say â€Å"CHAS Central London, How may I help you? † like I was a marketing assistant. The day finally came to an end, and after saying a brief goodbye to Brano, and Arefa, who turned out to be the receptionist, I left the office. Even though I was tired, I felt great. I loved working, which is really strange. I decided it was much better than being stuck in school doing maths. The next day I went to work right on time, and the train ticket still cost me five pound! I came to work, and started doing some normal receptionist work. This is where the work started to get interesting. After a few hours of helping Arefa with her work, I was introduced to a programme called â€Å"Casetrack†. It was basically software which allowed the Case-workers, or solicitors, to keep records of each client they deal with. Brano then showed me how to input information, and keep records. Turned out that CHAS had over 12,000 cases, how stressful! No wonder they were always busy. After another day of repetitive work, I still hadn't lost my keenness and still wanted to do more work. Day three in my story, and for the afternoon I was bored out of my mind as there was nothing to do except my diary. The only useful thing I did that day was learn how to use the photocopying machine, little did I know that would prove extremely useful. Just as I thought the day would be really dull Barry informed me that I would start to help a colleague of mine who was leaving called Julie. That afternoon, I decided I was the luckiest person in the world as I got to use the shredder. Looking back on it now, it seems strange I could have an obsession with a machine that does nothing but rip paper. After shredding a ton of documents, Julie asked me to photocopy over five hundred pages work of book, after I ended up doing over-time, I realised I have a major problem saying â€Å"no†. Finally I got to go home, and on the train I had an epiphany, I loved doing overtime! Day four, was when the long repetitive chain of office work started, and I also started to help other people with the reports, and take phone messages, help Arefa with typical administrative work and other boring jobs. I must admit I loved doing these typically boring things, mainly because it was a completely new experience for me. During the afternoon, I decided to converse with my colleagues, and I realised that I should have started to converse the day I got there, and it doesn't help to keep to yourself quiet in the workplace. During the next few days, I saw two colleagues leave, and two new colleagues join. I must say I found the people there one of the most important aspects of work experience. I also discovered a market right behind the office, the only bad thing was the boredom and the repetitive work. The highlight at the end of the week was the money. I got paid for all my travel expenses, which came to a very high twenty-five pound, imagine how much gum I could buy with that! The next week seemed to have a routine to it, I got up later and came to work fifteen minutes later each day to save the company money, as I felt guilty for charging them twenty-five pound a week. I got on the tube, came to the office, and got on with my work. It was a boring routine, but there were new and exciting experiences each day for me, and one personal highlight was seeing a London bus with the lyrics of â€Å"Amarillo† on the side, like a karaoke machine. The other thing I noticed was that I was doing so much overtime. It was amazing. I was actually willingly doing extra work, and I hate extra work. I suppose the thing that made me want to stay was that after four where most people worked slowly and spent more time â€Å"chatting†, rather than ignoring everything around them and working too hard! I suppose that after a hard day's work, a nice chat with your colleagues really doesn't hurt! The final day was actually extremely relaxed, which was a massive contrast from the first Friday, and though I had a mountain of work, I managed to get it done by the afternoon. For the rest of the day, I finished my diary, and though I did tried, I couldn't find anything more to do. Since everyone else decided to go out, I got stuck babysitting the office. After I got back from my lunch break, which was at three, I was given a card and twenty pound as a gift. I knew I couldn't take it, but they insisted, and after protesting, and being told to â€Å"stop being silly† I decided that it would be best if I just took the money. By five, it was time to leave CHAS forever, which was quite depressing. As soon as one of the colleagues I had worked with got on the train and left me at Baker Street station, the realisation hit me that I'd never see CHAS again. After getting home, I sat on the sofa and thought about how great my two weeks of work experience had been, about the people I had met, and about what it had taught me. I had learned so many new manual skills, and how to use different kinds of machinery. However, the most important thing I learned was how to behave at work, and about how the world of work is really different from the sheltered world that is school. My Work Experience Firstly I am going to explain what is work experience? Work experience is our opportunity to spend a period of time outside the classroom, learning about a particular job or area of work. During our placement, we'll be able to find out what skills employers look for when they're hiring someone to fill a job vacancy. We will also get the chance to develop our self-confidence and communication skills. This will help us to work better with other people in further or higher education, as well as in our future career. When I were first told about work experience I thought to my self ‘great no school for two weeks' I was looking forward to looking around places and trying to figure out what and where I wanted to do my work experience. I've always been good at doing things with computers. For my work experience placement, I was confused and could not decide on what to do. I was interested in doing everything from office work to computers, but I finally managed to find myself a placement in retail at T. K Maxx, Uxbridge. My hours were 10am-5pm, Monday to Friday. It is about 45 minutes drive to the place however a bus does travel from near my house To get this placement, I personally went in, and asked if they would take me in. When I first went there I met Mark, whom I talked to, for it. After that all the official letters and forms were completed. I was over joyed; as this was the first shop I went to and got the placement. All my worries of getting the placement were over. The T. K Maxx that I normally frequent is a funny sort of place. First of all, the entrance is tucked away in between two shops and is hardly noticeable. Second of all you have to go down a huge elevator down deep into the inner of the earth to get to the goodies inside. Lastly, it is, like most T. K Maxx stores, almost white inside. For a start, T. K Maxx promises brand name clothes at sky-high prices. It's true that I've found my fair share of deal. I found a nice pair of K SWISS trainers and they often sell cartoon socks for i4 a pair, compared to the i2 you would pay for the same socks in Claire's Accessories or somewhere similar. They are usually selling a plethora of brand name jeans at very sky-high prices, too, so they are second to none when it comes to value for money. Most T. K Maxx stores are fairly expensive, with departments catering for women, men, kids and usually even home furnishings, toys, bags, purses etc. on sale. However, my one main complaint with T. K Maxx is its aim to be honest messy. Clothes tend to be arranged by size on racks, but you really have to break in through them to find what you're looking for. Also, often they'll only have one item in a particular style on sale. The shoe section is probably the worst when it comes to mess. Both shoes in a pair are displayed on the racks and the theory is that you take the shoes, try them on, and take them up to the cashier if you want them, return them to the racks if you don't. Unfortunately, the certain happen. People try shoes on, decide they don't like them and leave them on the floor, so you usually find yourself stepping over huge piles of shoes to look at the racks yourself. Don't get me wrong, I understand that this can happen and it's not easy to keep the place clean, but I've never seen staff picking up the shoes. Although it is a tedious task, making sure we pick up any shoes dropped on the floor and returning them to their shelf or place in the stock room is one of the top priorities. What's more, toy boxes tend to be bashed, ornaments tend to be damaged and clothes can often be marked. The T. K Maxx Company started in America, and has now almost 2000 shops in the USA and Canada. They've only been in the UK for about 10 years but have 150 shops here already. The staffs in T. K Maxx aren't the type to walk around trying to butter you up into buying, which is nice as I like to browse on my own, but they aren't the most helpful either, in my experience. I've only had to ask for assistance twice, but both times it took my ages to find a member of staff and when I did they were unclear and unhelpful. However, from my experience, the basement staffs are very friendly and chatty and they are free by free I meant to say working slowly, chatting a lot it is because they don't have CCTV operating in basement. I suppose that in a store as large as T. K Maxx, especially when it has a rather messy layout and displays are all over the place, it would be hard for them to keep on top of things and know exactly what's on sale, so it's not exactly their fault that they're a bit unclear, but I think this is an issue the company should address. I often find that a lot of the clothes on sale in T. K Maxx are rather unpleasant, and some of the nicer stuff is still quite expensive and you're not making a great saving, but they do always seem to have sale racks out, and you can sometimes come across a real deal through these. All in all, T. K Maxx is a good store to browse in if you have the time, and you might just find a good deal here. However, it is definitely not the kind of place you could go into if you were in a hurry and wanted to pick up a jacket, top, trousers etc. quickly and then zoom out as you really do have to be prepared to list. It's definitely worth a look, though, so if you ever go across one and have time to spare, pop in and see what you can spend your hard earned cash on.

Managing Property Businesses Essay Example | Topics and Well Written Essays - 1500 words - 1

Managing Property Businesses - Essay Example based businesses are easy to operate and have no fuss, than one must think again, yes there are exceptions but one is likely to find same fuss in the service based business as in manufacturing business. A service based business that is going to be discussed is â€Å"property business†, it sounds simple to hear it, but very difficult if all things are kept in mind while planning for a property business, the first impression that might appears after listening â€Å"property business† is perhaps small business, with simple operations though it can be very tough to operate it, the property business should be started keeping in mind following few factors. Property businesses provide pure services to the clients, the dealer performs the role of a middleman or a broker, there is a seller and a buyer, the seller or buyer contacts the dealer and the dealer responds to the seller or buyer on a particular property if available, though it has also been seen that people usually buy properties at their own and than sell it to buyers having buying power, so to get the buyer’s and seller’s attention the Location of the office is important as it should be in clear view to the clients or otherwise you should have done heavy investment in advertising to keep them aware. If the business is relocated than there must be so many reasons for that, one mentioned earlier might be location, the other one may be high overheads and perhaps a threat of bankruptcy, or may be the firm was unable to collect the receivables from clients and thus the firm was in loss, so the firm should reduce its operating costs, may be by eliminating employees, hiring people on commission basis rather than going for fixed salaries and so, it would definitely help the firm to operate itself with in the budget. When the business consists of a lot of dealing than the communication side must be very strong, one can say that in such businesses it is all about to convince or persuade the clients, and let them

Internship Report Essay Example | Topics and Well Written Essays - 1000 words - 1

Internship Report - Essay Example But it was also a great opportunity for me to understand the other desks that I didn’t really know about, such as back office teams. I discovered that in this industry, though people focus more on the front office, the back office and middle office are actually quite important. They support the front office: impressive front offices wouldn’t exist without well-organized back and middle offices. About the buddy system, I didn’t have an exact buddy during this internship program. However, I had many chances to interact with junior members from different desks. This helped me to a great extent to understand more about Nomura. Jason from IT, Mark from US rates trading, Jerry from credit trading, Tan, Yuichiro and Bruce from research, and Dennis from JGB swap trading were all great sources of learning. I had some of my meals with these young members, interacted with them when they were at work, and these experiences have brought me very close to some of these talented members of the Nomura team. I could share my dilemmas with them, and they often gave me great advice when I encountered problems, or encouraged me when I was upset. Also, while interacting with them, I could picture myself working at Nomura as a junior, and it helped me imagine how I could contribute as a junior member. During the internship, I also had several opportunities of meeting key people in Nomura. I realized that Nomura has lots of all-star players in this industry. Especially, I was thoroughly impressed with our CEO. He was quite eloquent and persuasive during the interview meeting, and I was fascinated by the speed and intelligence of his reactions to my ideas and queries. I see why he is one of the most successful people in this industry and why Nomura is expanding right now. In addition, I really appreciate Mr.Osone who just let me come into his office whenever I

Digital Economic Essay Example | Topics and Well Written Essays - 2500 words

Digital Economic - Essay Example competition is a factor that is brought about by the fact that there are many sellers, who in turn make the firms that are available to be price takers. It also includes the sale of homogenous products. Because of this, as is the case that is presented by Thomson, there are chances of both easy entry and exit. However, it is involved with the perfect knowledge about the product, as well as adequate information about their pricing. The speculations were raised because, with the explosive growth of the internet, it was thought that there would be the availability of perfect information on the prices and products at the fingertips of most of those involved. With this, the consumers would be better placed to get the best deals. Thus, it was perceived that it would be a brave world whereby the profit margins of retailers would be competed away and they would be forced to price at a cost. They thought that the internet would reshape the world of commerce by dominating most of the businesses in existence within the established trading environments. As such, it would in the long run attain a position of dominion within the global market. However, the current trends in internet retailing have revealed that this has not happened as the earlier commentators have realized that most of their speculations were rather overblown since the high street market has weathered the storm. This is mainly because the retailers who are taking part in the activities are not making their own custom cannibal; the marketplace is not being fully dominated by the virtual merchants and the fact that the high streets have not been completely put out of business. Thus, most of the predictions that were made at the dawn of the internet era have not come to reality. This is in spite of the fact that some of speculations have come to pass. They include the vital role that is currently being played by the electronic intermediaries, especially on the aspect of making one-on-one marketing become a

International Business Finance Case Study Example | Topics and Well Written Essays - 1500 words

International Business Finance - Case Study Example There is transfer of technology between the subsidiaries and the parent firm in the joint venture and the industrial output of the joint venture. Therefore the following can be noted from the joint venture under the strategic option 1. In this multinational capital budgeting there are various factors as well as assumptions that were taken into consideration to determine the expected returns from the joint venture from the parent’s firm perspective. First and foremost the exchange rates fluctuations were taken into account especially when converting the subsidiary earnings into the parent firm’s reporting currency. Given that is challenging to precisely estimate the rates of exchange rates, the determination of the expected returns in pounds were established using the spot exchange rate of  £0.8410/â‚ ¬. Besides, the cost of inflation was taken into account which was charged on the cost of operations to incorporate the depreciation rates and the interest rates on loans based in Germany borrowing rates. Even though the prediction of costs or price completely takes into account the inflation, the rates of inflation rates at tikes can be volatile from one year to another for some states (Madura, 201 1; p. 49). Hence the cost of inflation from the Germany perspective was taken to be 2.5%. Lastly, the financial arrangements were put into account. These include the costs of finance which is captured by the rate of discount and the taxation rate. Nonetheless, when the foreign based projects are partly financed using the subsidiaries in the foreign nations, a more precise strategy is applied to distinguish the investment in the subsidiary and openly take into account the loan repayment of the foreign loans as cash outflows. Moreover, the returns from the Germany were not taxed due to the double taxation treaty that exists between Germany and United Kingdom. The following calculations can be noted under strategic option One; the

Gowers Crisps Essay Example | Topics and Well Written Essays - 1500 words

Gowers Crisps - Essay Example Firstly the company has to arrange for outside suppliers for additional quantities of potatoes. Secondly it will require more employees and space to enhance its processing facility that consists of hand frying. Lastly it will need to have a marketing strategy to sell this higher quantity of the product to new customers in a wider area. Amongst them marketing strategy is the most important as the company has not required it for arriving at the present status. But now it cannot do without giving it the due importance. Markets are heterogeneous and are created by reasons of different values, needs wants, constraints, beliefs and incentives. Customers differ in their values and perceptions and want to purchase things that have value for them. Value is not just the monetary part, but also the usefulness and emotions that with go with it. The need and want play a great role in determining this value. The price actually determines the location from which this purchase will be made. An important method of finding the competitiveness is by using the Five Force Analysis devised by Porter M.E. (1985), often called the Porter’s five force analysis. This will help the management to devise appropriate marketing strategy to take care of vital issues. Porter divides the competitive environment into five forces of ‘powers’, these are Power of buyers, Power of suppliers, Threat of new entrants, Threat of substitutes, Intensity of rivalry between existing firms. (Porter, M. E.1985) iii Promotion. Image plays a very important role. Whether it is the image of the product which enhances value or status or the image of the buyer when he acquires a product, both factors are extremely important for the buyer in arriving at a purchase decision. In recent years the 4P concept has come under criticism and as a result different marketing mixes have been put forward by Kotler P,. (1986);

Digital Marketing Essay Example | Topics and Well Written Essays - 2000 words - 2

Digital Marketing - Essay Example Digital marketing strategy for GAME which is a UK based gaming retail organization which commenced its operations under the ownership of The Game Group Plc. in 1991. By briefly evaluating the current digital marketing activities of the firm, the content of this report is guided through the identification of limitations in the organization’s current digital marketing policies so as to generate an examination on how the firm can improve its strategy for fulfilling organizational objectives. Furthermore, the report also draws the establishment of an effective and successful digital marketing strategy by focusing on setting SMART objectives. According to Richman (2011), the establishment of precise and well-defined organizational objectives is important for acknowledging and taking into account what the firm hopes to achieve by the implementation of a specific strategy. Thus, the setting of objectives must fulfill the criterion that has been set by SMART objectives such that the aims should be â€Å"†¦Specific, Measurable, Agreed Upon, Realistic and Time/Cost limited† (Richman 2011, p. 65). With regard to the prior assessment which was conducted in relation with GAME’S current digital marketing strategy, the conclusions of the report were able to establish that the organization’s website is marked and characterized by certain limitations and weaknesses that must be addressed effectively and immediately as a part of the enhancement and improvement measures in GAME’s present digital marketing policy. Most importantly, the conclusions of the report were able to outline that while the organization’s website provides potential visitors with an extensive amount of information on the homepage, there are several weaknesses in website functionality and features which may be preventing visitors from fully accessing online material and benefitting from the availability of the medium. From a concise perspective, it can be identified that problems in GAME’S

Causal argument Essay Example | Topics and Well Written Essays - 500 words - 1

Causal argument - Essay Example eater prevalence for an individual with a biological sister or mother who suffers from an eating disorder developing the disorder, signifying a possible genetic link. Furthermore, researches in the field of human twins portray a genetic association of anorexia. Nevertheless, until now there has not been any explanation as to the role of genetics in the causes of anorexia. However, it has been discovered an area on chromosome 1 which appears to be connected with an increased vulnerability to anorexia. Anorexia nervosa is understood to be genetic, with projected inheritance rates varying from 56% to 84% (Kortegaard et al 361–365). There is also a high probability that some people have a genetic propensity toward thoroughness, sensitivity, and perseverance, all traits associated with anorexia. In addition, one of the brain chemicals known as serotonin involved in depression may play a role in development of anorexia (Watson 20-54). Environmental and socio-cultural studies have decorated the role of cultural factors, such as the endorsement of thinness as the supreme female shape in European developed nations, particularly through the media. The media is mainly defined with images and advertisement of thin celebrities, models, and superstars. This has had great impact since in the modern society success is always associated with being thin. It is also highly likely that peer pressure may influence the longing to be slim, particularly in youthful women. Moreover, populace in professions such as dancers and models which put emphasis on slim shape there is a particular social pressure to be thin are much more likely to develop anorexia at some stage in the path of their career. There has also been an obsession among teenage girls to be overly anxious about their weight and deem those slim to be better looking amongst their peers and thus have tendency to practice weight-control behaviors leading to anorexia. Furthermore, women have developed the hype to consume

Aristotle Impact on Law Essay Example for Free

Aristotle Impact on Law Essay Aristotle (384 322 BC), was a Greek philosopher, logician, and scientist. Along with his teacher Plato, Aristotle is generally regarded as one of the most influential ancient thinkers in a various ways. Aristotle was born in Stagira in northern Greece, and as a young man he studied in Platos Academy in Athens. After Platos death he left Athens to proceed in philosophical and biological research in Asia Minor and Lesbos, and he was then invited by King Philip II of Macedonia to tutor his young son, Alexander the Great. Aristotle was extremely successful in tutoring Alexander, as he develoepd a great mind and was widely known for launching the invasion of the Persian Empire. Aristotle returned as a resident to Athens, and it was during this time (335-323 BC) when he wrote or at least completed some of his major theories, which included law. Aristotle and his teacher Plato, had alike minds when it came to their political views. They both believed that law had a moral purpose. They thought that it made people live their lives based on their reason, rather then their passion. When Aristotle talks about people following their reason, he means that they live their lives to the fullest taking in consideration all the talent and skill they are blessed with and using it to their advantage. One accomplishes this by making the most out of what he/she has been given to benefit themselves in life. Basically, he was following the natural law tradition because he felt as though the most important purpose of law was to help people live their lives positively and be happy. Law helped lead people into a positive direction Aristotle advanced a theory of individual rights, at the same time accepting aspects of positive law theory and natural law theory. He was supporting equity in judicial decision making and tells us how this can operate consistently with the rule of law. Also, Aristotles brilliant ideas on ethics forms a basis for punishment in criminal law. He teaches how to educate lawyers and the legal profession to incorporate ethics and virtue; he teaches lawyers how they can be more persuasive. Furthermore, Aristotle also had a huge insight on moral virtues and believed that if these virtues are to be nurtured, law is needed. He believed that law is essential to help discipline citizens and their actions, as well as to help maintain the beneficial habits they acquire. One of the most important aspects of our modern court/trial is the examining of the evidence. In most cases, the amount of quality evidence, or the lack of evidence, plays a huge role in making the final decision. Aristotle was the first person to think out the problem on evidence. When he approached a problem, he would examine: a) what people had previously written or said on the subject, b.) the general consensus of opinion on the subject, and c)a systematic study of everything else that is part of or related to the subject. His studies on evidence extremely influenced the concept and everything that comes along with it in the present day. He believed that every action needs to be judged according to all the relevant circumstances to the situation. As just mentioned, Aristotle believed that every action needed to be judged. Therefore, he believed that judging these actions were to be done based on the concept of equity. It was the foundation of modern law and the road to justice. Aristotle was against some aspects of equity. For example, Aristotle believed that men were more useful and important in life. He believed that women should not be granted many of the rights that men had, such as the right to vote, but that is a different topic. When it came to judging someone based on his/her actions, Aristotle supported the concept of equity 100%. Aristotle seems to be primarily concerned to discover and refine the moral standards by which human beings should be governed. What laws are to be used to establish and maintain those standards depends on the good sense of the community and the prudence of its leaders, including its poets and other educators. In particular, his views on the connection between the well-being of the political community and that of the citizens who make it up, his belief that citizens must actively participate in politics if they are to be happy and virtuous, and his analysis of what causes and prevents revolution within political communities have been a source of inspiration for many contemporary theorists.

Mesolithic Religions Essay Example for Free

Mesolithic Religions Essay Prior to this time in human existence people did not practice an organized form of religion. Everything was considered sacred and and there were no gods being worshiped. All this began to change in the Mesolithic time period. A shift in culture is evidenced by the building of the Stone Temple at Urfa. Up until this point in time, humans lived a mostly hunter gather lifestyle. People would have followed the herds of animals and lived off the land as they came to it, moving on once the resources were all used up. With the advent of the Stone Temple signaled a new way of life. With people needing to eat while the temple was being built and later when they came to worship, humans began practicing farming, herding, and hunting. With these new roles humans had a shift in thought from just passing through living on the land to masters of the land with the ability to own it and change it as needed. This new thought led to a shift in religious practices. Mesolithic people now began to see the world from the perspective that mankind had control over prosperity through religious practices. Herders could sacrifice some of the herd to a god to ensure the herd continued to grow. A farmer needing to have a good crop would have sacrificed people, fasted, or engaged in ritualistic sex. Much of this is evidenced by the artifacts that have been uncovered and the stories that have survived from the Mesolithic time. At the site of Urfa wild forms of the first domesticated plants and animals have been found. Inside the ruins animal bones were uncovered suggesting animal sacrifice may have taken place in there. The giant stone pillars have carvings in them one being a woman in a sexual pose that may suggest a room for ritualistic sex. The story of the first family illustrates some of the mentality of the time period. In the story two of the sons, representing farming and herding, gather to sacrifice. The herder sacrifices an animal while the farmer sacrifices some plants. The plants are rejected. Leaving the farmer to find another way to sacrifice which in the story is illustrated by him killing his brother. The third type of person, the hunter, is absent during all this suggesting the hunter still clung to the old ways and may have disapproved of the new religious thought. The hunter may have been the one telling the story, which is why the story has a negative tone.

Environmental Impact Of Leather Tanning Industry

Environmental Impact Of Leather Tanning Industry The global environment is gradually worsening as a result of the socio-economic activities of mankind. Leather tanning industry plays significant role in economy of a country through employment and export earnings; but resulting pollution from tanning process causing severe environmental degradation. Tanning is the process by which hides or skins are converted into leather. After removal of flesh and fur from the hide it is treated with chemicals which cross linked the microscopic collagen fibers to form a stable and durable leather product. A schematic diagram of tanning is presented and this indicates the type of waste stream generated from tanning process (Fig.1.1) (Harrison, 2001). Leather processing comprises of series of operations that can be classified as pre-tanning, in which hides or skins are cleaned; tanning process, which permanently stabilizes the hides and post-tanning or finishing operations, where final shape value is added for manufacturing of leather (Ramasami, Rao, Chandrababu, Parthasarathi, Rao, Gayathri and Sreeram, 1999). Production of leather from tanning of hides and skins has been an important activity since ancient times. For processing a ton of hide approximately 30-40 cubic meter (m3) of water is used (Suthanthararajan, Ravindranath, Chitra, Umamaheswari, Ramesh and Rajamani 2004). Currently, about 6.5 millions tons of wet salted hides and skins are processed worldwide annually. About 3.5 millions of various chemicals are used for leather processing. A considerable part of this amount is discharged into the effluent (Ludvik, 1996). Tanning of hides and skins by the usual tanning process is wholly a wet process from which a large volume of liquid waste is almost continuously discharged throughout the working hours of an industry. Usually soak waste, liming wastes and spent vegetable tan liquors are discharged intermittently (Song, Williams and Edyvean, 2000). It is approximated that 30-40 x 1010 liters of effluent is generated by worldwide annual processing of 9 x 109 kg hides and skins (Thanikaivelan, Jonnalagadda, Balachetran and Ramasami, 2004). Leather industry consumes a large amount of water so the availability of good quality water and the treatment of large amount of effluent are the two major issues. The tannery wastewater is a mixture of bio matter of hides and a large variety of organic and inorganic chemicals. Tanneries leave the wastewater usually contain organic and inorganic matter with high level of salinity, ammonia and organic nitrogenous pollutants and other toxic pollutants including sulphide and residues of chromium metal salt) (Ros and Gantar, 1998). Tannery effluents are characterized as highly colored, foul smelling with acidic and alkaline liquor (World Bank, 1998). Poor processing practices and use of unrefined conventional leather processing further aggravate the pollution problem. In tannery effluents presence of chromium and hydrogen sulfide formed due to sulfide are highly toxic to many living beings. Indiscriminate discharge of effluents into water bodies or open land causing contamination of surface and ground water in addition to degradation of flora and fauna of soil have direct impacts on agricultural land (Khawaja, Rasool, Fiaz and Irshad, 1995; Ramasami, Sreeram and Gayatri, 1997). The leather tanning industry significantly contributes to economy of a country. The major leather production centers in the world are found in Mexico, Brazil, Japan, South Korea, China, India and Pakistan. Leather tanneries generate three type of waste including wastewater, solid waste and air emissions. So far, wastewater is considered as the most important environmental challenge faced by Pakistans tanneries (Iqbal, 1998). In Pakistan, tanneries are established both in formal and informal sector presently over 596 tanneries are established in the formal sector and equally large number of tanneries exists in the informal sector (ETPI, 2001). Increasing number of tanneries in Pakistan is to be considered as the major cause of environmental degradation because untreated effluents from tanneries are released into environment. Kasur district has more than 350 tanning and it has become the mean livelihood of most of residents. The present study focuses on identification environmental problems related to tanneries wastewater in Kasur through participatory action and involve local communities for self managed collective actions for application of locally available and cost effective wastewater treatment technologies within their industry premises. In this process participants learn wastewater treatment technologies through social learning process which is based on the principle of à ¢Ã¢â€š ¬Ã…“learning by doingà ¢Ã¢â€š ¬Ã‚ . Participatory research allows researchers to gain a better understanding of problem. Participatory GIS approach is used for the purpose of involving community and development of GIS database. Participatory GIS is a spatial decision making tool designed to utilize GIS technology with participatory approach in the perspective of needs and capabilities of communities that are involved through and affected by development projects. Novel community mapping and modeling methods linked to GIS for implementing community-based planning, have been studied and developed since the 1990s (Dunn, Atkins and Townsend, 1997; Abbott, Chambers, Dunn, Harris, DeMerode, Porter, Townsend and Weiner,1998; Sieber, 2006) and began to spread into China through international development projects (Cai, Zhu and Dai, 2001; McConchie and McKinnon, 2002; Wang, 2003). Participatory GIS technique encourages community participation and involves community in the production of GIS (Cinderby, 1999). Participatory GIS generally resulted from the combination of participatory methods i.e. Participatory Learning and Action (PLA) and Participatory Rural Appraisal (PRA) with geo-spatial technologies (Rambaldi, Kyem, Mbile, McCall and Weiner, 2005). Within this broad range of approaches different techniques have been employed in specific locations and projects to investigate specific issues or encourage participation from particular groups or stakeholders. It has been a commonality of many participatory GIS that the process of participation (including the collection and collation of information) has often been emphasized in the process more than the technical utilization of GIS which requires access to specific expertise (McCall, 2004). Geographic information system (GIS) is a computer-based system for capturing, storing, manipulating, analyzing, and displayi ng geographic data for solving spatial complex resource planning and management problems (Densham, 1991). In GIS framework data is categorized into spatial data and attribute data. The data is stored in current GIS within two separate databases one for spatial data and one for attribute data. In most GIS representation of spatial data is in vector (points, lines, and polygons) and raster (pixels or grids) forms (Burrough, 1986). These conventional vector and raster representation of geographic features in GIS focus on database management including query and spatial analysis (Rhind, 1990). In the development of a GIS database, different features are processed and stored in separate data layers representing geographic themes. All data layers in the same GIS database are required to be geocoded to a standard coordinate system such as State Plane coordinate system. Therefore, a GIS database can be conceptualized as à ¢Ã¢â€š ¬Ã…“sandwichedà ¢Ã¢â€š ¬Ã‚  data layers containing different types of geographic features, registered to a common base map. GIS store, manage, and analyze geographically referenced data and devices that measure geographic location such as Global Positioning System (GPS) provides data on location in terms of latitude, longitude and altitude required for the GIS (Deichmann and Wood, 2001). Participatory action research combines aspects of popular education, community based research, and social action. Participatory action research is collaborative processes in which researchers work with community to identify an area of concern and community take part to generate knowledge about the issue, formulate plan and carry out actions meant to address the issue in substantial way (Brydon, 2001). Participatory research approach empowers community members to collaborate with researchers to better understand their own problems and to find effective and viable solutions. Participants in the research process can identify a problem, collect and analyze relevant information, and act upon it in order to develop solutions and to promote social and/or political transformation (Selener, 1997). Participatory research represents a distinct set of practices or approaches to generate knowledge, including a variety of quantitative and qualitative research methods (e.g., participant observation, personal interviews, focus groups, and participatory needs assessment surveys). Treatment of tannery effluents has been searched for physical, chemical and biological methods. The biological treatment, especially the use of microorganisms to improve polluted water quality is effective and widespread due to environmentally and economically as compared to chemical treatment. Effective Microorganisms or EM Technology is selected for the treatment of tannery wastewater. The concept of EM Technology was developed by Professor Teruo Higa, University of the Ryukyus, Okinawa, Japan. EM consists of beneficial naturally occurring microorganisms that have a reviving action on humans, animals, and the natural environment. EM is a mixed culture of selected species of microorganisms including predominantly lactic acid bacteria, yeasts, photosynthetic bacteria, actinomycetes and other types of organisms which are mutually compatible and can coexist in liquid culture (Higa, 1991; Higa and Wididana, 1991). The ultimate goal of this research is to break psychological, social, technical and economic barriers in technology adoption by tanneries owners and workers. So that tanneries owners and workers are enabled for self organized collective wastewater management within their working environment. Through this process community participation is anticipated in all stages of action research including problem identification, data collection, participatory GIS and application of wastewater treatment technology. AIMS AND OBJECTIVES The objectives of my study are as follows: Preparation of GIS database of small tanneries through participation of stakeholders in Kasur. Demarcation of small tanneries and wastewater channels discharging from tanneries through participatory GIS mapping. Identification and selection of locally available and effective wastewater treatment technologies. Laboratory experimentation to check the efficacy of selected wastewater treatment technology. Develop simplified methods to increase social acceptance of waste minimization techniques through community participation.

Shakespeares Macbeth as a Tragic Hero :: Macbeth essays

Macbeth as a Tragic Hero For Macbeth to be considered a â€Å"Tragic Hero†, he must have some potential nobility, some good qualities that make his downfall terrifying. He must be examined as a human being with human weaknesses. Is he one who, as Lady Macbeth says, Act I, Sc. v, "is too full of the milk of human kindness To catch the nearest way" or is he the "butcher" that Malcolm considers him to be in the final scene of the play? Or is he a victim of his ambition or of moral weaknesses or of his limited concept of manliness, or even of a combination of circumstances that cause him to fall? From the opening scene Macbeth is chosen as a target for temptation; the witches, as agents of evil plan their trap; so the stage is set for his downfall. One good quality of Macbeth is his bravery. We learn of his physical prowess and bravery on the battlefield - "brave Macbeth", "valour's minion", "valiant cousin! worthy gentleman!", he is an eagle, a lion, "Bellona's bridegroom". These are the outward signs as seen by the Captain, Duncan and Ross, Act I, Sc.ii. Unfortunately, Macbeth is prone to temptation. In the following scene we observe his interest in the Witches' predictions. He is tempted - "Your children shall be Kings" ; but temptation is not guilt. When Ross tells him he has been made Thane of Cawdor, Macbeth asks, "why do you dress me in borrowed robes?" Does this suggest that, at this stage, he wants no honors that are not rightfully his? * A Materialist - In this soliloquy (aside) in Act I,Sc. iii we see how the fulfillment of the first prediction is working on him. Does he show himself to be a materialist here, looking for success and closing his eyes to the fact that achievement and goodness do not necessarily go together? Is this what Lady Macbeth sees in him when she says in Act I, Sc. v, "wouldst not play false And yet wouldst wrongly win?" * Virtuous or Hypocrite - He is aware of his duties as a subject "...and our duties Are to your throne and state children and servants, Which do but what they should, by doing every thing Safe toward your love and honor." Is this an inclination of his virtue, or is it hypocrisy? * Conscience?

cell division :: essays research papers

Cell Division   Ã‚  Ã‚  Ã‚  Ã‚  Why must cells divide? To start it off, cells can’t keep growing forever, so when they reach a certain size they will have to divide. Cells divide for four important reasons; reproduction, growth, repair, and replacement of damaged or worn out cells. Most cells divide at least once during their life cycle and some divide divide dozens of time times before they die. There are three types of cell division. They are binary fission, mitosis, and meiosis. When cell division is in the form of mitosis it is usually associated with cell growth, replacement, and repair. When the cell goes through meisosis it usually involves asexual reproduction. Both the process of mitosis and meiosis involve the duplication of the DNA and the splitting of the nucleus. Mitosis is a type of cell division that produces two genteically identical cells from a single cell. Mitosis is basically a process that cells goes through to to form two new nuclei, with each nuclei containing the same number of chromosomes. Mitosis is used by many unicellular eukaryotic organisms for reproduction. Multicellular organisms use mitosis for growth, repair, and the cell replacement. An example of a multicelluar organism using mitosis for cell replacement is in the human body, the human body have about twenty-five million mitotic cell divisions occur every second to replace the cells that have finished their life cycles. There are five phases in the mitosis process. The phases are interphase, prophase, metaphase, anaphase, and telophase. In every living things there are cells. But each living thing only begin life with one cell. The single cell soons begin to take in materials it needs to grow. While the cell is taking in the important materials it is also growing. When the cell is dividing, multiplying, and building it is going through growth. The cell continues with the process of multiplying, dividing, and building until it is fully developed. As the cell grow it changes in its form and what it does.

journeyhod Journey Motif in Heart of Darkness and Jasmine Essay

Journey Motif in Heart of Darkness and Jasmine  Ã‚  Ã‚  Ã‚      In Joseph Conrad's Heart of Darkness and Bharati Mukherjee's Jasmine, the physical journey represents the setting for the psychological journey that both main characters undergo. Each stage of the journey is correlated to an emotional insight, and the implications are great enough to incur a change in the protagonists' lives. Through the discovery of distant lands and foreign ideas, Marlow and Jasmine are prompted to look internally to find the answers to their questions. Their struggles are personal, and they are driven by different guiding forces, yet both experience a greater sense of self-awareness by the end of their journey. Initially, Marlow and Jasmine embark on physical journeys involving movement over water. Marlow's fascination with the Congo River drives him to set out in search of the unknown, to fulfill his longing to explore the "blank spaces" of the map (Conrad 5). Marlow first crosses the English Channel to Brussels, a city that elicits an image of a "whited sepulcher" (7), which serves as an omen of the events that are about to unfold. The city, and the operation of the trading company, appear on the surface to be benevolent, but hidden at the very core are darkness and corruption. Jasmine's journey begins under quite different circumstances. She also crosses the ocean in search of a new and mysterious land, but for a very unique reason. Leaving Jyoti behind, Jasmine travels a long and indirect route to Florida where she intends to throw herself onto a funeral pyre in the custom of a traditional Indian widow. The further from home Marlow and Jasmine travel, the more alienated they feel from the world and the people around them. Viewing the coas... ...e face in life. Both novels address influences that guide us through our spiritual lives, and how they potentially affect our decisions and choices. Marlow does not reach this understanding until he leaves a place of modernity and travels "back to the earliest beginnings of the world" (30), returning to Europe at the end of his journey a changed man. Conversely, Jasmine is able to progress emotionally and achieve personal fulfillment once she leaves the antiquated society of India for the United States. The ambiguity of Heart of Darkness and Jasmine accurately reflects the fluid and unpredictable nature of our own existence, and the adversity we must surmount in our journey through life. Works Cited Conrad, Joseph. Heart of Darkness. 1902. New York: Dover Publications Inc., 1990. Mukherjee, Bharati. Jasmine. 1989. New York: Ballantine Books, 1991.   

Pick n Pay’s Essay

What is your strategy to reverse Pick n Pay’s loss of market share? Pick n Pay lost market share in part because it opened materially less space than some of its major competitors. A significant proportion of its capex was invested in supply chain technology infrastructure in recent years, which by its nature doesn’t drive sales compared to stores. Our capital focus is now on new stores and refurbishment, which will drive sales and, in time, profitability. Over the past year we have refreshed, without substantively altering our strategy. Our overarching ambition is for the Group to become the â€Å"Retailer of choice for all South Africans†. This builds on Pick n Pay and Boxer’s brand strength and strong store portfolio. Importantly this refreshed strategy does not represent a major departure from the strategy that has been followed for the past five years. We have seven themes geared to ensure that the business can grow sustainably and profitably. There is a balance of growth-driven priorities, focusing on space, customer, franchise and product, and those largely focused on improving efficiency such as replenishment and store operations. The â€Å"One Pick n Pay† initiative ties these together to ensure that the business works well as a unified whole. Strategic priority: Grow selling space ahead of the market There is substantial competition for retail space both within South Africa and in other African markets. Ensuring that Pick n Pay increases its overall share of trading space over the long term is an important strategic priority. Over the past three years our space growth has lagged that of our competition particularly into the faster growing lower income areas and small stores. This not only directly reduces our market share but also puts pressure on like-for-like sales growth. We will continue to develop store formats and channels that meet customers’ changing needs both in Pick n Pay and Boxer, in South Africa and beyond. Additionally we continue to build a pipeline of new sites, whether greenfield or through acquisition that will ensure we meet our aspirations. Strategic priority: Build deep customer relationships The launch of our customer rewards programme Smartshopper gives us a  significant opportunity to get to know our customers’ shopping habits and preferences substantially better than we do today. Since its launch in March 2011 the programme has been a great success. After just one year we now have over five million active cardholders, exceeding our initial target by two million. This enables us not only to know and understand each customer a great deal better, but to communicate with our customers in a different and more engaging manner. We have direct access to the vast majority of Smartshopper customers by either sms or email, which means that we can send targeted marketing communications directly to them. We can also ask for feedback directly from them. All of this translates into a very valuable two-way dialogue with our customers. As a result we are designing and executing marketing campaigns which are more relevant to our customers. We are extracting insights from their shopping habits data in order to tailor our product ranges and more accurately serve them. All of this will assist us in growing our sales volumes significantly. Strategic priority: Revolutionise Pick n Pay’s product offer During the past 12 months we have invested considerable time and resources in building a single specialised category buying division. Prior to the establishment of this division, Pick n Pay’s sourcing activities were distributed across the operating regions. This led to fragmentation of the Group’s buying scale, with each buyer having a wide range of products to source. Our new specialised category buying division is made up of category teams each of which is responsible for the end-to-end profitability of a specific product category. They are tasked with developing a product range that meets all customer needs, sourcing those products at the lowest possible cost, constructing shelf layouts that help customers find what they are looking for easily, building a promotional plan that generates customer excitement, increased volumes and higher margins, and ensuring that Pick n Pay’s prices remain hig hly competitive. Included in their responsibilities is the task of improving our Pick n Pay branded offer.

Essay One Description and Narration Essay

Anyone who has ever achieved anything has had to face many obstacles to accomplish their goals. But what defines their success is never how many obstacles stand in their way, but how many obstacles they overcome. Even though I might have to overcome many tough obstacles in order to become a police officer, I believe that it is important to protect the public and prevent crime. In order to gain a position in the police force, I will have to pass various examinations, such as a written exam that will be based on correct wording, grammar, spelling and punctuation. In my opinion, this exam seems pretty easy because I am good in language arts and reading. Perhaps whenever it comes my time to take this examination, I will ace it. The police academy training also prepares police officers for active duty. The training probably has to be the hardest obstacle for me because it requires intense physical workouts. The first week in training I will have to run, and do calisthenics, which consists of push-ups, crunches, and jumping jacks. I will also have to use the medicine ball to do sit-ups, twist and hand offs, curls presses and extended workouts. Each week I will have to do the sets and reps for these physical workouts and each week the exercises double , so I will have to do double the work. Finding the job as a police officer will definitely be the second hardest obstacle. There will be a lot of competition in order for me to get into police training. In the past, becoming a police officer was not as difficult as it is today. One of the  main reasons that getting a police officer jobs is more difficult now, is that there are many more applicants than there used to be. Once I am a police officer, I can move into other areas like drug investigation. If I become a drug investigator I will have to have five or more years of police experience. Police dog services, also known as K9’s is another advancement that I am interested. As K-9 handler I must be able to perform specific tasks with my dog, such as bomb and narcotic detection, human tracking, and finding hidden objects. Or even an explosives disposal technician, which are specialized in training to handle chemical, biological and even nuclear weapons. Out of all these three options, the main one that catches my attention has to be a drug investigator. Hopefully when I have a lot of experience in the police force I can work my way up and become a drug investigator or even a police k-9. It will also be personally gratifying to protect the public.

Is Jesus God? Essay

Christianity has been rigid in the self-contradictory allegation that a human being put to death as a malefactor is the origin of God’s life-giving and transforming Spirit. Also, this â€Å"good news† has been reckoned as imbecility to the wise of the world (Morwood 17). The specialty of the Christological fashion of discussing about Jesus dwells in its theological lineament. Christians acknowledge God only as he has been exposed in and through Jesus. All other debate about God can have, at most, provisional significance. In this sense it may be very purposeful and necessary, even a presupposition for the message of Christ. 1 But the way in which God is revealed through Jesus debars even its own presupposition, so that one can only speak about God himself in that at the same time one talks about Jesus. Therefore, theology and Christology, the doctrine of God and the doctrine of Jesus as the Christ, are bound together. It is the goal of theology as well as of Christology to explicate this connection (Morwood 17). On the contrary there is a perpetual debate as to whether Jesus is God? How is Jesus to be understood? Did he stride out of the wilderness 2,000 years ago to preach a gentle message of peace and brotherhood? Or did he perhaps advocate some form of revolution? Or did he instead look for heavenly intervention to establish the kingdom of God? What did it mean for Jesus to be tempted by sin? When did he realize that his mission would end with death upon a cross? Did he view himself as the promised Messiah? Did he understand himself to be both God and man, and what imponderable struggles of the soul would that have meant for him during his sojourn on earth? See: Roberts, Marty. R Scriptures make it clear that Jesus is God (Rockingham). The News & Record Piedmont Triad, NC. 1998. (2) See: Royce, Graydon . That time of year again to wonder: is Jesus God? Star Tribune (Minneapolis, MN), 1996. Thesis Statement: This research paper will debate on certain pertinent questions as to whether Jesus is God based on the scripture, church and related teachings. The discussions and recordings of this paper will be limited to the scope of the literature surveyed. Historical Evidences The participation of the man Jesus in the omnipotent Lordship of God over his creation is the crowning aspect of the unity of God and man in Jesus Christ. It has been expounded that Jesus’ unity with God established in his resurrection from the dead with the resulting divine approval of his pre-Easter activity (Rubenstein 23). Its concrete form as personal unity was seen in the dedication of Jesus to the Father as Son. The effect, however, and highest expression of this unity is reached in Jesus’ exaltation to participation in God’s Lordship. Once again, a precise understanding of Jesus’ Lordship can be acquired only in the context of the whole of his earthly activity. Certainly in this question Christology is not restricted to the ministry of the pre-Easter Jesus. 3 Rather, this involves primarily the present reality of the exalted Lord to be revealed in the future. But in order to understand that present reality, we must once again start with the historical Jesus of Nazareth to assure that we do not speak unknowingly of something quite different under the name of Jesus. â€Å"If the conception of his present Lordship cannot be filled out with definite characteristics of his earthly ministry, it is either a worthless schema or an excuse for every possible enthusiasm. † (3) See: Ritschl, A. The Christian Doctrine of Justification and Reconciliation, p. 406. (4) Refer: Martin Kahler, The So-called Historical Jesus and the Historic, Biblical Christ, ed. and tr. by Carl E. Braaten ( Fortress Press, 1964). The pre-Easter Jesus did not proclaim his own Lordship, but the coming kingly rule of the God of Israel whom he called â€Å"Father† (Rubenstein 25). Thus his activity stands in the same line with the Old Testament and Jewish hopes of Yahweh’s kingly rule on earth. To be sure, Jesus spoke of the dawn of God’s Lordship in his own activity. But this presence of God’s future in Jesus’ activity is rightly understood only when one has taken seriously the futurity of the Lordship of God whose imminence Jesus proclaimed. Then its â€Å"presence† is shown as the overpowering by God’s future of all merely present occupations and concerns of men (Rubenstein 23). The future impinges upon the present precisely as future, and thus the future of God’s Lordship announced by Jesus Lordship of God whose imminence Jesus proclaimed. Then its â€Å"presence† is shown as the overpowering by God’s future of all merely present occupations and concerns of men. The future impinges upon the present precisely as future, and thus the future of God’s Lordship announced by Jesus remains wholly distinguished from his own activity, as sharply distinguished as the Father himself is distinguished from Jesus, even though the power of God’s future is already presently active through its announcement in Jesus’ message. If its futurity were forgotten because of this, its present effectiveness would collapse into nothingness.

Language Autobiography Essay

Being a girl of a mixed ethnic background, you can imagine the diversity of language used across my family. The dialects and accents have a wide variety as my family are spread all across the globe. My mother carol is British born and bred in the Essex country side. Whereas my father ahmed is, half Lebanese and half Palestinian. My mum’s first language is English and she speaks in standard English, this could be because of her profession as a nurse has an influence on her speech and it wouldn’t be professional of her to constantly use colloquial language. My father’s first language is Arabic, the Palestinian dialect Arabic. There are so many dialects of Arabic sometimes it seems like it’s a completely different language! He can also speak French as fluent as he can Arabic because French is also a main language in Lebanon. he is also fluent in English, but he has an Arab accent. My father lives in Lebanon so his dialect of Arabic has changed to the Lebanese dialect because of his surroundings but he still has a twang of the Palestinian dialect. The main languages in my family are English and Arabic, but there are so many dialects, such as Egyptian, Jordanian, Emirati, Lebanese, Moroccan, Saudi Arabian, Syrian Arabic and Essex accents, Dorset accent, Scottish accent, American accent, Australian accent. This is just the start of the variety of language in my family! So you’re probably thinking, what is my first language? Well, I was born in the United Arab Emirates in the Emirate of Dubai. Yes, I think it too†¦ why did I immigrate to sunny England? Growing up in Dubai my first language was English because my mother’s Arabic was very basic; however I was fluent in Arabic and could also speak some Tagalog as I was brought up with a Pilipino nanny, Lily. I immigrated to England when I was about 4 or 5 years old, I was constantly speaking English. I remember some of my mum’s friends telling me I had a slight American accent. But my accent quickly changed because of influences around me in school. My surname is Said, but it’s pronounced â€Å"Syed† and I remember reading the Biff and Chip books in my first school and saying â€Å"and Chip Syed this†. My teacher found it highly amusing! Ever since I moved to England, over the years I slowly forgot how to speak Arabic as I got out of the habit of speaking in Arabic often. Now I only know greetings and little phrases in Arabic. Trying to learn Arabic again was extremely difficult because I’m so used to the rules in the English language such as the â€Å"Ough† sound. Being so used to certain rules really affects trying to learn a new language, especially Arabic. Learning Arabic was very different to English and the Arabic alphabet has more letters than the English alphabet, which include sounds as well as letters. Also not every word in Arabic can be translated perfectly into English, and there is no word in the English language for it. Sometimes it’s hard to get a near enough definition of the word without meaning something else. Also in Arabic they can have one word which in the English language translates to a group of words or a sentence. From my experiencing of learning Arabic again I have noticed that the language is very cultural and influence by religion, for example a lot of words or phrases refer to god (Allah). However not just Muslims and religious people use these words, these words are used by all Arabic speakers. In the Spanish language I realized a difference in tenses. In English there are only three tenses, present, past and the future. Whereas in the Spanish language there are many more. This makes its complicated and more difficult to learn as realistically there is only 3 tenses, and it’s hard to picture other tenses. I would describe my accent as a southern English accent. My cousins who live in Essex say that I have a â€Å"brightonian† accent, is there such thing? According to my cousins, people from Brighton raise their tone at the end of every sentence like they are constantly asking questions. I can’t notice myself doing it or other people doing it around me. The way I talk changes depending on the context. For example, when I’m with my friends I use a large amount of colloquial language. Whereas when I’m with my mum or teachers I would not use this language, I would talk in a more Standard English way. Having a lot of friends from an ethnic community, I’ve learnt a lot of slang and colloquial words. Even though these friends are from an Arabic background, I would never talk to my family in the Middle East in this way. I think I change the way I speak to different people, depending on who it is to make a good impression and to make my language appropriate to the situation. The different use of language always comes back to the context its used in.

Cat Food Industry In The UK

Cat Food Industry In The UK By using environmental analysis, it is possible for organizations to recognize existing opportunities and threats for companies, define strategies to best utilizing opportunities and also to minimize the bad consequences of threats (Arabi & Parsaeian, 2001). And the most important, the analysis can provide a rational future prediction as a base for future strategy adjustment. The company can forecast the consumer tends in next decade and rearrange its products in order to capture the volatile market share in a long-term perspective. The remote environment has the origin of factors that influencing operating environment. In industry-level analysis, it is necessary to analyze a macro environment of a company and access its performance of competitors responding to external elements. The object of this paper is to analyze remote environment and operating environment of cat food industry at United Kingdom. Part Two will be industry definitions. The industry background will be introduced in Part three at three levels, global market, Western Europe market and UK market. Part Four will be remote environment analysis by using PEST model, followed by operating environment analysis in Part Five by using Porter’s Five Forces Model. 2. Industry and Product definition200 211 Wikipedia defines Pet food as plant or animal material intended for consumption by pets. (http://en.wikipedia.org/wiki/Pet_food) Mintel defines pet food as any foods that are specifically formulated and marketed for pets, including treats (Mintel, 2009). In legislation, â€Å"pet food† means a feeding stuff for pet animals. To achieve the appropriate balance of nutrients pet food, manufacturers blend mixtures of ingredients including meat and fish, with vegetables, cereals, vitamins and minerals to produce foods that will satisfy the nutritional requirements of a pet(PFMA). It is typically sold in pet stores or supermarkets. And pet food is divided into three categories (Figure 2): dog foo d, cat food and other pet food (i.e. fish food, bird food). Pet Food sells in the form that either prepared or non-prepared. Figure 2 Pet Food Segment In this paper, cat food intends to be defined as food product specifically formulated for feeding of cats. For the purposes of this paper, some further definitions used by Mintel reports are as follows: Wet cat food ‘C including wet canned cat food with a moisture content of 60-85% and semi-moist food with a moisture content of 25-30% and includes complete foods. Dry cat food ‘C has a moisture content of around 10% and includes complete foods Treats and Mixers’C food supplement for cat. 3. Cat food industry Background 200 475 3.1 Global Cat Food Market Figure 3 (Source: Euromonitor International) According to data from Euromonitor, in 2009, the Global retail value sales of cat food reach US19.6 billion dollars, at a growth rate of 4%. Although Dog food continues to occupy nearly half of pet food and pet care market, cat food market ‘posted a comparable CAGR (Compound Annual Growth Rate) of 5 % during the period 2004-2008’. This indicates that the economic downturn had slight impact on this industry. However, the rising rates of house repossessions contribute to the decline in the pet populations, especially in western economies. The recession caused the lack of consumer confidence which lead to backward sales of the whole cat food market at 2008, but the global market is still growing in 2009 as the ongoing trend of pet humanization that ‘consumers want value-added products that extend both the quality and length of the pet’s life’.